Roughly a week ago, PA reggae-rock fusion band Three Legged Fox came out with a promotion rarely seen in the music industry today. For an unknown period of time, they are hosting a “Name Your Own Price” deal for any and all of their digital music. The idea behind the promotion is to forgo the focus on the financial aspect of the industry and instead reach out to as many fans as possible, spreading their music.
One of the primary targets of the deal is a group they call ‘Fringe Fans,’ people that may have a mild interest in the band but are not willing to pay $10 for the records. So maybe they only choose to pay $2 or $3 for the album but if they hear something they like, they could be at the next 3LF show which is what it is all about, spreading the music.
Kory Kochersperger, the Three Legged Fox drummer, spoke briefly with The Pier regarding the ‘why’ aspect of their unique strategy.
“Really, it’s a slight gamble…but it’s an alternative way of approaching the idea of growing your brand. We said ‘why not try this?”
On top of their exciting, money-saving promotion, they are also in the process of touring across the country, including several shows with the Mike Pinto Band this week. So if you happened to be in the south this week, look out for Three Legged Fox and the Mike Pinto Band at a venue near you, and take advantage of the 3LF “Name Your Own Price” promotion while it lasts!
3LF Tour Dates:
May 21 @ Exit/In. Nashville, TN (w/ Mike Pinto Band)
May 22 @ Newby’s. Memphis, TN (w/ Mike Pinto Band)
May 25 @ The Conservatory. Oklahoma City, OK (w/ Mike Pinto Band)
May 31 @ On The Rocks. Bakersfield, CA
June 1 @ DiPiazzas. Long Beach, CA
June 2 @ Big Cheese Brewery. Riverside, CA
June 3 @ Tiki Bar. Costa Mesa, CA
June 6 @ Smitty’s Green Light Tavern. Pueblo, CO
June 7 @ Cervantes Other Side. Denver, CO
June 8 @ Buffalo Rose. Golden, CO
June 9 @ Knickerbockers. Lincoln, NE
June 13 @ Pasture Palooza Music and Arts Festival. Berryville, VA
3LF Links: 3LF Website
Article By: Jason Gallagher
Video: Three Legged Fox “Let You Down” Music Video